Top 5 Beauty Retail Apps in Sweden Q3 2021: Unified Platform Performance

In Q3 2021, the top 5 beauty retail apps in Sweden showcased diverse performance trends across weekly downloads, revenue, and active users. This analysis includes data from both iOS and Android platforms, providing a comprehensive view of their market presence. All data is sourced from Sensor Tower, where more detailed insights can be found.

Rituals Home & Body Cosmetics

The app experienced a notable surge in weekly downloads, peaking at approximately 2.8K in the week of August 23. Downloads fluctuated throughout the quarter, settling at around 635 by the end of September. Active users followed a similar trend, with a peak of 5K in late August and ending the quarter at roughly 3.4K.

Gamla versionen Sephora

Weekly downloads for the app exhibited a gradual increase, reaching a high of 882 in the final week of September. Active user data was not available for this period, but the consistent download growth suggests a positive trend in user acquisition.

LOOKFANTASTIC: Beauty & Makeup

Downloads for this app showed mild fluctuations, with a peak of 287 in early September before decreasing to 150 by the end of the month. Active users saw a steady decline from 2.4K at the start of the quarter to 1.6K by the end, indicating a gradual reduction in user engagement.

FOREO For You

The app maintained a relatively stable download rate, with a slight peak at 214 in the last week of September. Active users remained consistent throughout the quarter, averaging around 500, reflecting steady user retention.

Think Dirty – Shop Clean

This app's weekly revenue showed minor fluctuations, with peaks of $12 in early September. Downloads peaked at 609 in the first week of July, followed by a decline and stabilizing around 44 by the end of September. Active users also saw a sharp increase to 624 in early July, gradually decreasing to 136 by the end of the quarter.

For a more detailed analysis and additional insights, visit Sensor Tower.